Sencha Style Guide

Brand guidelines for designers and developers

Print Typography


Typeface

The preferred typeface to use is Effra. Use Adobe Typekit to sync the Effra typeface, if this is not an option, use Source Sans Pro (Google Font) or Helvetica.

Headline


FONT

Effra


WEIGHT

light


SIZE

32pt


TEXT COLOR

Pantone 368 C

Subhead 1


FONT

Effra


WEIGHT

medium


SIZE

16pt


TEXT COLOR

Pantone 7700 C

Subhead 2


FONT

Effra


WEIGHT

medium


SIZE

12pt


TEXT COLOR

Pantone Process Black C

Body Copy


FONT

Effra


WEIGHT

light


SIZE

11pt


TEXT COLOR

Pantone Process Black C

Two Column Layout

When dealing with large amounts of text, a two column layout is preferred to one body column of text. Less is more, avoid unnecessary rules or solid blocks of colors. Layouts should feel light and airy; not dark and dense